MARKETING // 50
MEDIA & BROADCAST
The LOC is committed to work with ITU Media to maximize every potential media opportunity
to ensure top quality coverage and enhanced exposure, not just in Canada, but globally.
Over the years the LOC has built a strong relationship with the national Olympic Host
Broadcaster, CBC. CBC has extended their rights to be the official Canadian Olympic
broadcaster through to the 2024 Olympic Games, thereby making the ITU Grand Final a
sought after property.
Furthermore, the LOC has a strategically driven local and national media relations plan.
The plan involves a media buy with enhanced value on all platforms - TV, radio, print
and all social media channels.
