World Triathlon

6. Marketing and Communication The Organising committee will work in close collaboration with Lausanne Tourism and its partners to promote the ITU Grand Final 2019 in the hearth of the Olympic Capital. The mar- keting and communication strategy will focus on attracting people to Lausanne. Lausanne is eager to leverage on this fantastic opportunity to host the ITU Grand Final to attract people from all over the world. We want to give them the chance to discover our city and our beautiful region of Lake Leman. Together with our partners, we will create new touristic packages, such as Play and Stay Pack or Dynamic Pack, which especially target the "Age Group" participants but also their supporters and the Triathlon fans from all over the world. The objectives is motivate them to come to Lausanne for the ITU Grand Final and to stay in the regions to discover the beauty of the regions. Lausanne Tourism will work on creating new packages that would include great offers for visitors so that they can fully enjoy their stay in Lausanne, including a free transportation within the city and exclusive prices on many different activities in the Olym- pic Capital (including discounts at the Olympic Museum, etc). The organising committee truly wants to make this Grand Final a global event. Lausanne can also count on its experience on hosting major sport events and attractiveness to engage people to come to Lausanne. The idea to create synergies with other events happening in the same period in Lausanne such as the Youth Olympic Games and the Ice Hockey World Championships is also under review. The marketing plan involves the promotion of the event and it includes developing a com- munication plan targeting people from all over the world. Various promotions activities are envisaged and will be put in place. • Based on various communications such as various channels (print, TV, online), linked with social networks and optimised through different digital terminals (smartphones, tablet PCs, etc.) we will launch a major marketing campaign that will promote and communicate the event directly with spectators across the world. This will allow not only typical triath- lon fans to be engaged with the Grand Final but also interact with online communities in emerging markets throughout the world, getting them to follow the excitement of triath- lon leading up to and during the main event in 2019. • The organising committee plans to promote the Grand Final in the year before the Grand Final onsite during other major triathlon events such as World Cups and World Series. Ho- sting a World Cup event in 2018 will also help Lausanne get the visibility to better promote the Grand Final 2019. ITU Triathlon Grand Final – 43

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