MARKETING // 51
SPORT & LIFESTYLE EXPO
The sport and lifestyle expo is a valuable opportunity to strengthen the existing relationship
with the local Edmonton community. A strong focus is placed on attracting local vendors
and products.
An all-inclusive comprehensive plan will be put together based on the existing economic
environment as well as the attendance and participation goals laid out by the LOC for 2019.
An expo consisting of far more than just industry professionals, garnering interest from the
wide variety of ages and demographics is the ultimate goal.
The sport and lifestyle expo has the potential to be its own stand-alone attraction to
this event and when executed properly, it will have a significant impact on attendance
and revenue generated during the 2019 Grand Final.
