World Triathlon

2020 Yearbook

Digital magazines from the International Triathlon Union (ITU) and the World Triathlon Series

Issue link:

Contents of this Issue


Page 105 of 118

WORLD TRIATHLON REBRAND On 1 October 2020, World Triathlon replaced International Triathlon Union as the official identity of the sport's world governing body following a rebrand that is set to take the sport of triathlon forwards after 31 years as ITU. The new identity was developed by RBL with input from the entire World Triathlon family to reinforce World Triathlon's place at the centre of the global triathlon community, the new brand providing fresh impetus to its mission to continue growing the sport across the globe. "The message behind the new name could not be clearer: World Triathlon represents the entire multisport community, from the first-time triathlete to the Olympic champion. It represents everything we stand for; innovation, ambition, collaboration and equality and will continue to be the leading voice shaping and sharing our sport's incredibly bright future," said World Triathlon President and IOC member Marisol Casado. 106 contents

Articles in this issue

view archives of World Triathlon - 2020 Yearbook