WORLD TRIATHLON
REBRAND
On 1 October 2020, World Triathlon replaced
International Triathlon Union as the official
identity of the sport's world governing body
following a rebrand that is set to take the sport of
triathlon forwards after 31 years as ITU.
The new identity was developed by RBL with
input from the entire World Triathlon family to
reinforce World Triathlon's place at the centre of
the global triathlon community, the new brand
providing fresh impetus to its mission to continue
growing the sport across the globe.
"The message behind the new name could
not be clearer: World Triathlon represents the
entire multisport community, from the first-time
triathlete to the Olympic champion. It represents
everything we stand for; innovation, ambition,
collaboration and equality and will continue to be
the leading voice shaping and sharing our sport's
incredibly bright future," said World Triathlon
President and IOC member Marisol Casado.
106 contents
