Digital magazines from the International Triathlon Union (ITU) and the World Triathlon Series
Issue link: http://worldtriathlon.uberflip.com/i/1313191
Starting in August 2019 and calling on members and stakeholders from across the triathlon family for their input, the rebrand was a comprehensive process that gave an unprecedented level of insight into what ITU represented to its various stakeholders. "Whether it is your first race or your fiftieth, our great sport has always been about pushing the limits of what you think you can do. It's about being extraordinary, not just through racing but through everything that World Triathlon stands for; inclusion, sustainability, transparency and creativity," added the World Triathlon President. The three apex elements of the new World Triathlon logo represent the nine points of dynamic balance that all triathletes share: Swim- Bike-Run, Mind-Body-Soul, Earth-Air-Water, represented in a palette of Transition Blue, Lawn Green and Sky Blue and with the planet as its soul. "In only 20 years, triathlon has grown into one of the most popular sports on the Olympic programme, and that will only increase as our work sees more medal events added. We have never been an organisation that likes to stand still and the ways in which people interact and share their triathlon journeys has changed enormously over the past decades. The new look will help us appeal even more to the new landscape of young 107 contents