World Triathlon

2020 Yearbook

Digital magazines from the International Triathlon Union (ITU) and the World Triathlon Series

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Page 110 of 118

TRIATHLONLIVE.TV Despite the ups and downs of a tumultuous 2020, it managed to be another strong year for exclusive content, campaigns and race action on World Triathlon's very own home of live and on- demand multisports, It all began back in February with full coverage of the World Para Triathlon Series in Devonport, Australia, before the action moved up the coast to Queensland, where the Mooloolaba World Cup took place in March. The packed 2020 schedule then came to a halt just ahead of the first World Series of the year, WTS Abu Dhabi, due to the global pandemic. With millions around the world in lockdown, offered a 365-day free trial, inviting all multisport fans the chance to enjoy its huge archive of racing, interviews and exclusive features going back 30 years. Almost 5,000 users quickly took advantage of the offer. With less live coverage available, viewer engagement was maintained via a range of classic race replays featuring live comments and commentary from elite athletes including Alistair and Jonathan Brownlee, Javier Gomez, Katie Zaferes, Rachel Klamer, Angie Olmo and Richard Murray. Epic sprint finishes, Mixed Relays and a retrospective of ten years of WTS Yokohama were among the highlights rebroadcast for thousands of subscribers to enjoy all over again. Further campaigns, including a TriAtHome series that saw athletes provide tips on everything from staying in shape during lockdown to cooking, and the educational and development webinars held in English and Spanish, kept subscribers entertained during the middle part of the year as the world awaited the return to live sports. It was finally back to the blue carpet in September and a new course in Hamburg, Germany, outside of the city centre. Subscriptions spiked with the anticipation running hot as the event became the de facto 2020 World Championships and a brilliant weekend of racing ensued, with the individual events followed by the Mixed Relay World Championships, all streamed live on TriathlonLIVE. tv with viewers enjoying exclusive pre- and post- race interviews. The World Cup season was revived just a week later in the Czech town of Karlovy Vary, before moving on to Arzachena, Italy, where the best athletes in the world continued to fill the start lists in a bid to maximise their racing opportunities. The curtailed season then drew to a close with the Valencia World Cup in Spain and Alhandra Para Triathlon World Cup in Portugal, again streamed in full on Other live events brought to subscribers over 2020 and still available to watch on demand include the XTERRA Czech and Molveno short-track, the Swiss and Spanish National Championships, Austria's Poderstorf and the SuperLeague Arena Games Rotterdam. 111 contents

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