athletes, future partners and innovative sponsors
as the governing body of the sport," added
Marisol Casado.
The innovative spirit that has always been a part
of the organisation's DNA will now be used with
a fresh logo and look – both for World Triathlon
and the five Continental Confederations – that
opens up exciting new possibilities for digital
applications, event branding and sponsorship
opportunities and will keep the World Triathlon
profile at the apex of an increasingly competitive
sports landscape.
click on the image to watch the
brand introduction video
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